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Increasing engagement with vibrant social media assets

social media graphic with illustrations of books within
typographical social media graphic

Summary

In my current role, I am responsible for creating and maintaining the brand assets of a number of University partners.

These include Hull, UCLan, Falmouth, Portsmouth & Bayes.

A selection of some social media assets for these brands can be seen here.

social media graphic for Falmouth
social media graphic for Falmouth
social media graphic for Falmouth

Responsibilities - Take basic copy for each post, use each set of brand guidelines to design, export and optimise to bring the asset to life

Skills used - Vector illustration, layout, typography, animation, image sourcing & cropping, web optimisation and accessibility for static and animated graphics

Impact

This is a selection of the best performing social posts from the last 18 months. Posts with this level of time and effort generate a higher number of leads for our courses.

social media graphic for Portsmouth
social media graphic for Bayes
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