top of page
Ash Hutchinson
Digital Designer
Rebranding an entire University website
Summary
After a period of development, the University of Leicester refreshed it's branding at the start of 2020.
My task was to incorporate the developments into the design of the website pages. Due to the tight deadline, I was to ensure that any proposals were achievable by the developers in the time available.
I worked closely with the in-house developers, keeping them in the loop from the very start.
Responsibilities - Create visuals and update imagery for key landing page templates with visuals based on brand developments, while allowing for some flexibility due to
Tools/skills used - Wireframing, prototyping, liaising with developers, presenting designs, image sourcing and optimisation, webpage build
Impact
All key page templates were rebranded successfully and within the strict deadline. These templates included the homepage, course pages, research and study pages along with any components currently contained within.
The newly branded site was extremely well received with user engagement increasing significantly.
bottom of page